Adapting a Social Media Strategy in the Classroom: PEET.

Effects of a Virtual Classroom in social media platform on the Knowledge of Emergency Department Interns: A Randomized Interventional Trial

Background: Emergency medicine has always been a leader in taming new technologies for medical education. Many forms of social media have been reported in medical education with very little quality evidence to clarify their role. In this study we look at a popular multimedia messaging application in our setting and the aim was to evaluate the effects of a virtual classroom in social media platf...

Content Strategy and Fan Engagement in Social Media The Case of PyeongChang Winter Olympic And Paralympic Games

Background. This paper investigates the pillars of content strategy and fan engagement in social networks during 2018 PyeongChang Winter Olympics and Paralympics. Objectives. The purpose of this paper is to seek reasons behind the differences in fan engagement in social media channels of PyeongChang Winter Olympics and Paralympics. Methods. Facebook and YouTube channels are used to analyze en...

A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks

The paper seeks to identify Starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to Starbucks success. Starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...

Toward the Development of a Classroom Management Strategy Model ‎for Iranian EFL Learners Using Real Observations and Participants' ‎Words

This qualitative study aimed to develop a model of classroom management strategy for Iranian English as a foreign language learners. To tap into this matter, some face to face and focus group interviews as well as real observations were performed. Twenty-six students including various proficiency levels from four different provinces participated in the face to face and focus group interviews. A...

A Model of Social Media Engagement: User Profiles, Gratifications, and Experiences